For small and mid-size support teams of up to 25 agents that want the best value, Tidio is the best help desk in 2026 and tops our ranking. Its ticketing is billed by the conversations a person answers rather than by agent, so conversations its Lyro AI agent resolves alone do not use up that allowance, and it is built for online stores, with Shopify and WooCommerce integrations and native Shopify actions on Growth. Self-serve plans include 10 seats at one flat price from US$24.17 a month, and larger teams move to Plus, from a US$300 monthly platform fee. If you need more than 25 agents or work mainly in email, Help Scout is the stronger pick: every plan and its AI agent are priced in public, and the AI agent costs US$0.75 only when it resolves a conversation. Jira Service Management ranks second, but it is an IT service desk for employees rather than a customer-support inbox; if your requesters are colleagues, it is the better fit.
Every product is scored on our public rubric, which weights true cost with AI switched on most heavily, followed by pricing transparency. Tidio leads mainly on cost: the plan price covers the whole team, and its agent-assist AI, Copilot, is included on every plan at no charge. The rubric also explains three results you might not expect. Jira Service Management ranks above Help Scout because its per-agent prices are low and its agent-assist AI is included. Zoho Desk looks cheap partly because the price of its Zia AI Agents beyond the free allowance is not public, so that usage is missing from its total. And Zendesk ranks last mainly on cost: Copilot adds US$50 per agent and has to be bought for every Suite Professional seat.
Quick picks
- Best value for small and mid-size teams: Tidio — 10 seats in one plan price from US$24.17 a month, ticketing billed per conversation rather than per agent, free agent-assist AI and native Shopify actions for online stores.
- Customer support, email-first: Help Scout — public prices, a free plan and AI billed at US$0.75 per resolution.
- Internal IT or teams on Jira: Jira Service Management — free requesters, banded agent prices and Rovo agent assist included.
- Lowest seat price: Zoho Desk — Standard at US$14 per user, but AI-agent usage beyond the free allowance is unpriced.
- Phone and EU hosting on a budget: Freshdesk — Freshdesk Omni adds phone and messaging, and the EEA region is chosen at sign-up on any plan.
The ranking
Tidio
Online stores and other small teams of up to ten agents that also want support to generate sales, through in-chat product recommendations8.9- Price from
- US$24.17 per month
- Pricing model
- Per ticket volume
- Free plan
- Yes
- EU data hosting
- Yes
Tidio is a customer service suite for small ecommerce teams: ticketing and an email inbox, live chat, the rule-based Flows chatbot and the Lyro AI agent. It does not charge per agent. Every self-serve plan is a flat price for the whole project that includes 10 seats, and the plan is chosen by how many conversations a human answers: Starter is US$24.17 a month for 100 of them, and Growth runs from US$49.17 for 250 up to US$290.83 for 2,000, on annual billing. Lyro is bought separately, in prepaid monthly packs from US$32.50.
The catch: Three meters run at once and none of them covers the others: billable human conversations, Lyro conversations and Flows visitors are bought separately. Worse, the conversation cap is a wall, not a bill - once the month's allowance is used, agents cannot see or answer new messages until the quota resets or you upgrade. And every self-serve plan stops at 10 seats.
Jira Service Management
Internal IT, HR and operations service desks, especially at companies whose engineers already work in Jira8.7- Price from
- US$20 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- Yes
- EU data hosting
- Yes
Jira Service Management is Atlassian's service desk for IT, HR and operations teams, built on Jira. In the cloud it is now sold only inside Atlassian Service Collection, which bundles it with Customer Service Management, Assets and Rovo AI. Atlassian headlines US$20 (Standard) and US$51.42 (Premium) per agent per month, but those are averages for a team of 75 agents: prices are banded, so the first 15 agents cost US$25 and US$57.30 each. Customers who raise requests are free and unlimited, and list prices rise on 13 October 2026.
The catch: The advertised per-agent price is an average at 75 agents, so a small team pays more: on monthly billing each of the first 15 agents costs US$25 on Standard, not US$20. You also cannot buy Jira Service Management on its own any more, and prices rise again on 13 October 2026.
Help Scout
Small teams that work mainly in email8.3- Price from
- US$25 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- Yes
- EU data hosting
- No
Help Scout is a shared inbox, live chat widget and knowledge base for small and mid-size support teams. Paid plans start at US$25 per user per month on annual billing, there is a free plan for up to 5 users, and its customer-facing AI agent costs US$0.75 per resolution with no charge when the customer still needs a person.
The catch: Data is hosted in the United States only, and the prices on the pricing page are annual-billing prices: paying monthly costs US$30 instead of US$25 on Standard.
Zoho Desk
Small and mid-size teams that want a complete help desk at a low per-user price8.1- Price from
- US$7 per agent per month
- Pricing model
- Per agent seat
- Free plan
- Yes
- EU data hosting
- Yes
Zoho Desk is a ticketing help desk with email, social and WhatsApp channels, a help centre and a chat widget, sold as part of the wider Zoho suite. Paid editions start at US$7 per user per month on annual billing, there is a free plan for up to 3 users, and the Zia AI assistant is included from the Professional edition at US$23. Zia AI Agents come with a free monthly token allowance, but the price of usage beyond it is not published.
The catch: Below Professional there is no bundled generative AI: on Express and Standard, AI features need your own OpenAI or DeepSeek API key, billed by that provider. And once Zia AI Agents use up the free token allowance, they draw on AI credits whose price Zoho does not publish.
Freshdesk
Budget-conscious teams that want EU hosting and a cheap per-agent entry price8.0- Price from
- US$19 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- No
- EU data hosting
- Yes
Freshdesk is Freshworks' help desk, sold in two versions: standalone Freshdesk for email ticketing, and Freshdesk Omni, which adds chat, phone and messaging. Freshdesk starts at US$19 per agent per month on annual billing and Omni at US$29. The Freddy AI Agent is sold in packs of 100 sessions for US$49, and a session is charged whether or not the AI solves the customer's problem.
The catch: Freddy AI Agent sessions are used up whether or not the issue gets resolved, and the price per session is now several times what Freshworks' own June 2025 price list showed: US$49 per 100 sessions, against US$100 per 1,000 then.
HubSpot Service Hub
Teams already on HubSpot's CRM that want support tickets on the same customer records as sales and marketing7.5- Price from
- US$7 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- Yes
- EU data hosting
- Yes
HubSpot Service Hub is the customer service part of HubSpot's CRM: ticketing, shared inboxes, live chat, calling, a knowledge base and a customer portal, all on the same contact records as HubSpot's marketing and sales tools. Seats cost US$7 (Starter), US$90 (Professional) and US$150 (Enterprise) per seat per month on an annual commitment. Professional and Enterprise also require one-time onboarding at US$1,500 and US$3,500. The Breeze Customer Agent costs US$0.50 per resolved conversation, paid in HubSpot Credits.
The catch: The advertised prices leave things out. Professional and Enterprise need one-time onboarding (US$1,500 and US$3,500), the Starter price of US$7 assumes an annual commitment against US$20 month to month, and the included credits cover only about 60 AI resolutions a month on Professional. If you hold other HubSpot hubs at a higher tier, every Core Seat is priced at that tier.
Gorgias
Shopify and other ecommerce brands with many agents and moderate ticket volume7.4- Price from
- US$10 per month
- Pricing model
- Per ticket volume
- Free plan
- No
- EU data hosting
- Yes
Gorgias is a help desk built for online stores, above all Shopify stores, with order data in the inbox and an AI agent that can handle refunds, cancellations and address changes. It is priced by billable tickets a month rather than per agent. Basic costs US$50 a month for 300 tickets, Pro US$300 for 2,000 and Advanced US$750 for 5,000, on annual billing. The AI Agent costs US$0.90 per automated interaction, and each of those interactions also uses up one of your plan's tickets.
The catch: Every conversation the AI Agent handles is billed twice: once as an automated interaction at US$0.90 and once as a helpdesk ticket against your plan's allowance. Beyond the interactions included in your plan, the AI rate rises to US$1.50.
Intercom
Software and online businesses that want a customer-facing AI agent at the centre of support6.9- Price from
- US$29 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- No
- EU data hosting
- Yes
Intercom is a help desk with a shared inbox, ticketing, live chat Messenger, help centre, native phone, SMS and WhatsApp, built around its Fin AI agent. Seats start at US$29 per agent per month on annual billing, Fin costs US$0.99 per outcome with no included allowance, and unlimited Copilot for agents is US$29 per agent. The company behind it renamed itself Fin on 12 May 2026, while the help desk keeps the Intercom name, and Salesforce has signed an agreement to acquire it that had not closed when we last checked.
The catch: Fin charges US$0.99 per outcome, and since March 2026 an outcome includes a configured handoff to a human, not only a resolution. A conversation Fin passes to your team through a Procedure you set up is billed even though a person still has to answer it.
Front
Small and mid-size operations and account teams that work mainly in email6.8- Price from
- US$25 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- No
- EU data hosting
- Yes
Front is a shared inbox and ticketing tool built for teams that live in email, such as logistics, travel and B2B services. Plans cost US$25, US$65 and US$105 per seat per month on annual billing. Copilot adds US$20 per seat below Enterprise, and the Autopilot AI agent is charged per conversation by what it achieved: US$0.05 to triage, US$0.39 to hand off and US$0.89 to resolve.
The catch: Seat caps push growing teams up a tier: Starter stops at 10 seats and Professional at 50, beyond which Enterprise is the only option at US$105 per seat, annual only. Payments are non-refundable and removed seats keep being billed until the next term.
Zendesk
Mid-size and enterprise teams that need phone, messaging and email in one tool5.2- Price from
- US$19 per agent per month
- Pricing model
- Per seat, plus AI usage
- Free plan
- No
- EU data hosting
- Yes
Zendesk is a help desk for mid-size and large support teams that covers email, messaging, live chat, phone, WhatsApp, social channels and a help centre in one suite. Omnichannel plans start at US$55 per agent per month on annual billing, the Copilot agent-assist add-on costs US$50 per agent and must be bought for every seat, and AI agents are billed per automated resolution under rules that Zendesk's own pricing page and help centre currently describe differently.
The catch: Copilot cannot be licensed for a subset of agents: once it is on, every Suite Professional seat costs US$115 plus US$50. And the per-resolution price of AI agents under the billing model in force since May 2026 is not published.
Comparison table
| Product | Score | Pricing model | Price from | Free plan | EU data hosting | German | Spanish | Best for |
|---|---|---|---|---|---|---|---|---|
| Tidio | 8.9 | Per ticket volume | US$24.17 per month | Yes | Yes | Not documented | Yes | Online stores and other small teams of up to ten agents that also want support to generate sales, through in-chat product recommendations |
| Jira Service Management | 8.7 | Per seat, plus AI usage | US$20 per agent per month | Yes | Yes | Yes | Yes | Internal IT, HR and operations service desks, especially at companies whose engineers already work in Jira |
| Help Scout | 8.3 | Per seat, plus AI usage | US$25 per agent per month | Yes | No | Not documented | Not documented | Small teams that work mainly in email |
| Zoho Desk | 8.1 | Per agent seat | US$7 per agent per month | Yes | Yes | Not documented | Not documented | Small and mid-size teams that want a complete help desk at a low per-user price |
| Freshdesk | 8.0 | Per seat, plus AI usage | US$19 per agent per month | No | Yes | Yes | Yes | Budget-conscious teams that want EU hosting and a cheap per-agent entry price |
| HubSpot Service Hub | 7.5 | Per seat, plus AI usage | US$7 per agent per month | Yes | Yes | Yes | Yes | Teams already on HubSpot's CRM that want support tickets on the same customer records as sales and marketing |
| Gorgias | 7.4 | Per ticket volume | US$10 per month | No | Yes | Not documented | Not documented | Shopify and other ecommerce brands with many agents and moderate ticket volume |
| Intercom | 6.9 | Per seat, plus AI usage | US$29 per agent per month | No | Yes | Yes | Yes | Software and online businesses that want a customer-facing AI agent at the centre of support |
| Front | 6.8 | Per seat, plus AI usage | US$25 per agent per month | No | Yes | No | No | Small and mid-size operations and account teams that work mainly in email |
| Zendesk | 5.2 | Per seat, plus AI usage | US$19 per agent per month | No | Yes | Yes | Yes | Mid-size and enterprise teams that need phone, messaging and email in one tool |
True cost at 3, 10 and 50 agents
seats only with AI on
3 agents · Entry tier
3 agents: 750 tickets a month, 150 of them resolved by AI, agent-assist add-on on for every agent.
10 agents · Mid tier
10 agents: 2,500 tickets a month, 500 of them resolved by AI, agent-assist add-on on for every agent.
50 agents · Mid tier
50 agents: 12,500 tickets a month, 2,500 of them resolved by AI, agent-assist add-on on for every agent.
Estimates from vendors' published USD list prices with annual billing, verified on the date shown on this page. Taxes, discounts, onboarding fees and telephony usage are not included.
Help desk true-cost calculator
How to choose
If you support customers mainly by email and chat and have fewer than a few dozen agents, pick Help Scout. Standard costs US$25 per user, and you pay for the AI agent only when it resolves a conversation. See Freshdesk vs Help Scout if you need a phone channel or EU hosting.
If your requesters are employees and your engineers already work in Jira, pick Jira Service Management. Requesters are free and Assets and change management are built in. Its per-agent prices fall with volume, so the headline US$20 is an average at 75 agents; on monthly billing a small team pays US$25 per agent.
If price per seat is what matters most, pick Zoho Desk, but budget separately for Zia AI Agents, whose usage beyond the free allowance is not priced in public. Freshdesk vs Zoho Desk covers the trade-off.
If you run a Shopify store, pick Gorgias; if your sales team lives in HubSpot, pick HubSpot Service Hub; if you want an AI agent at the centre of support, compare Intercom with the AI help desk list.
If you need phone, messaging and email in one suite across many agents and can negotiate, Zendesk still covers the most channels. Check the Zendesk alternatives first, and run your own numbers in the true-cost calculator.
Verdict
Help Scout is our default pick for customer-support teams: public prices, a free plan and AI you pay for only when it works. Ignore it if you need EU data hosting or a native phone channel (look at Freshdesk), or if you run an internal IT desk (pick Jira Service Management).
For buyers in the United Kingdom
A help desk holds your customers' personal data, so UK GDPR requires a written contract with the vendor. Hosting outside the UK, including in the EU, is a restricted transfer that needs its own safeguard. And since 19 June 2026 you must let people complain about how you use their data and acknowledge each complaint within 30 days.
Most vendors publish prices in US dollars. Zendesk, Freshdesk and Zoho Desk also publish their own sterling price lists, which our pricing pages show alongside; we never convert currencies. List prices exclude VAT. Each review states whether the product offers EU and UK data hosting.
Help desk software and data protection law in the United Kingdom
Frequently asked questions
What is the best help desk software in 2026?
For customer support, Help Scout: its prices are public, it has a permanent free plan, and its AI agent costs US$0.75 per resolution with no charge when a person still has to answer. For internal IT and service desks, Jira Service Management ranks highest on our rubric. See the full method.
Why is Jira Service Management ranked first on a help desk list?
Our rubric weights true cost with AI on and pricing transparency most heavily, and Jira Service Management does well on both: its prices are banded and public, and Rovo agent assist is included. It is still an IT service desk with email, portal and chat channels, so customer-facing teams that need phone or social messaging should look elsewhere.
How much does help desk software really cost with AI?
Often far more than the seat price. Zendesk's Copilot adds US$50 per agent on top of Suite Professional at US$115, and AI agents are billed per use, for example US$0.99 per Fin outcome at Intercom or US$49 per 100 Freddy sessions at Freshdesk. Read per-seat vs per-resolution pricing or use the true-cost calculator.
Why does Zendesk rank last?
Mainly on cost. Copilot has to be bought for every Suite Professional seat, and Zendesk no longer publishes a per-resolution price for its AI agents under the billing model in force since May 2026, which also lowers its transparency score. Its channel coverage is among the best on the list. See Zendesk alternatives.
Keep reading
- Best help desk software for small businessbest list
- Best help desk for ecommercebest list
- Best enterprise help desk softwarebest list
- Best free help desk softwarebest list
- Best AI help desk softwarebest list
- Best help desk software with EU data residencybest list
- Help desk vs shared inboxguide
- Do you need the AI add-on?guide
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This page was researched and drafted with AI assistance from the sources listed on it. We have not run hands-on tests of these products. Method: How we review